30%
Revenue lift in four months
Led a national turnaround across 60+ franchise locations at Amramp Accessibility, 2021–2023.
Open to the next marketing leadership opportunity
Fresh Thinking. Hands-On Marketing Leadership.
Brian Alves sets direction, leads teams and agency partners, and stays close to the work that moves acquisition, conversion, and revenue.
02
Proof at a glance
A record of making marketing more accountable.
Leadership scope is only meaningful when the work changes the numbers.
30%
Less PPC spend, lead flow held
Reallocated Google, YouTube, and Hulu investment at American Consumer Credit Counseling, 2024–2025.
1,218 / 226
Applications / completed conversions
Built full-funnel measurement for long-cycle customer acquisition at American Consumer Credit Counseling.
60+
Locations across the U.S. and Canada
Owned national growth strategy, local execution, and a seven-figure budget at Amramp Accessibility.
Growth strategy & budget ownership
Resource allocation, forecasting, channel mix, and revenue accountability.
Team & agency leadership
Staff development, vendor management, briefs, standards, and performance expectations.
Multi-location marketing
National strategy, local execution, franchise support, and territory-level demand.
Performance marketing
Paid media, CRO, attribution, pipeline measurement, and continuous optimization.
Brand & communications
Positioning, integrated campaigns, executive messaging, video, and content strategy.
Marketing operations & AI
CRM, automation, workflow design, reporting, and scalable lead management.
03
What I bring to your team
Strategy that survives contact with the work.
Make the national plan usable locally
Brian has led multi-location growth across 60+ franchise locations, translating national priorities into territory-level demand, consistent programs, and more reliable execution.
Own the marketing operating system
From a $1M national nonprofit operation to seven-figure franchise budgets, he brings together resource allocation, team standards, agency management, measurement, and decision-ready reporting.
Connect creative, conversion, and accountability
His work spans performance media, video, website conversion, lead scoring, and AI-enabled workflows — tying the execution people see to the outcomes leaders need to understand.
04
Selected experience
Leadership built across growth, brand, and the full funnel.
Ten-plus years of increasing responsibility across service businesses, healthcare, B2B, nonprofit, and multi-location organizations.
2025 — Present
MarketingNerds.ai
Fractional Marketing Director
Advises service-business leaders on growth priorities, positioning, integrated plans, and AI-enabled marketing operations.
- Directs specialists and contractors across creative, paid media, web development, and automation.
- Designs AI-enabled lead-management workflows to improve response time, visibility, message consistency, and execution.
2024 — 2025
American Consumer Credit Counseling
National Marketing Director
Led a five-person team and a $1M national nonprofit marketing operation covering paid media, video, martech, analytics, conversion, and lead generation.
- Reduced PPC spending by 30% while maintaining lead flow by reallocating investment across Google, YouTube, and Hulu.
- Aligned marketing, sales, and website teams around full-funnel measurement, generating 1,218 applications and 226 completed conversions.
2021 — 2023
Amramp Accessibility
National Marketing Director
Owned national growth strategy and a seven-figure budget across 60+ franchise locations in the United States and Canada.
- Led a turnaround that produced a 30% revenue lift within four months.
- Built and led a team of eight creative professionals plus a national video network of 45 producers.
2017 — 2020
Paragon Communications
Director of Digital Marketing & Communications
Owned B2B digital marketing and communications strategy for a dormant parent brand.
- Increased website traffic by 30%, qualified leads by 20%, and sales by 15%.
- Expanded the marketing team from two to five and managed budgets up to $500K.
2013 — 2017
Lifespan Health Network
Creative Director
Led multichannel creative operations and patient-growth storytelling for a major regional health network.
- Modernized social and video strategy, increasing audience engagement by 25% while maintaining healthcare compliance and brand standards.
- Connected patient-journey insights to campaign planning, media decisions, and creative that supported awareness and engagement goals.
05
Leadership and expertise
Broad enough to connect the system. Specific enough to improve it.
Leadership focus
Platforms
Salesforce · HubSpot · Marketo · Pardot · GA4 · Google Ads · Meta Ads · SEMrush · Microsoft 365 · AI automation
Credentials & community
Google Ads Measurement Certification · Google Ads Video Certification · IAB Digital Media Buying & Planning
Executive Advisory Board, American Marketing Association. Speaker on AI, communications strategy, marketing transformation, and organizational growth.
06 / Start a conversation
Ready to discuss a leadership opportunity?
I’m open to marketing leadership roles where clearer strategy, stronger execution, and measurable growth need to move together.