Selected portfolio
A source-grounded library of growth, demand generation, video, AI, and marketing-operations work across 27 case studies.
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06 case studies
American Consumer Credit Counseling
A YouTube channel optimization program for American Consumer Credit Counseling combined search, creative, engagement, playlist, and analytics improvements to raise discoverability, viewing activity, and subscriber growth.
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A personalized debt-relief funnel paired tailored content and lead forms with testing, helping American Consumer Credit Counseling reduce bounces, raise conversions, and improve lead quality.
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American Consumer Credit Counseling’s redesigned webinar program paired sharper targeting, multi-channel promotion, automated follow-up, and content reuse to improve attendance, engagement, and counseling-session conversions.
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After repeated Reddit rejections, the campaign was reshaped around education, compliance, and relevant communities—earning approval and quickly producing qualified leads and stronger program enrollment.
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American Consumer Credit Counseling’s marketing organization was restructured around focused roles, accountability, specialized execution, and clearer collaboration—reducing drag and improving the department’s capacity to support growth.
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A keyword-led Google Ads overhaul reduced wasted spend, lifted conversions, and improved traffic quality for American Consumer Credit Counseling through focused targeting, testing, and budget refinement.
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Amramp
Amramp’s growth plan focused on understanding buyer behavior, refining creative and aligning a faster, more reassuring landing-page experience—without increasing ad spend.
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Amramp used product demonstrations, testimonials, educational explainers, and behind-the-scenes footage to show how wheelchair ramps support accessibility and strengthen audience engagement.
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Amramp’s story-led video campaign paired customer testimonials, product demonstrations, multichannel distribution, and paid promotion to expand visibility, engage prospective customers, and help drive qualified inquiries.
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Amramp aligned corporate marketing and franchisees with tailored healthcare resources, training, lead support, and local outreach to help reach hospitals and improve accessibility in local communities.
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Amramp entered the healthcare market through research, tailored ramp solutions, education, and targeted outreach, helping facilities address accessibility needs while building credibility with providers.
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Amramp aligned corporate marketing with franchisee needs through shared resources, training, local input, and performance tracking to strengthen brand consistency, visibility, engagement, and sales.
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Amramp’s user-centered website revamp combined responsive, accessible design, engaging product content, and streamlined navigation to strengthen the online experience and support more sales inquiries.
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Amramp combined corporate and localized Google Ads to grow visibility, generate leads, and equip franchisees with campaigns tailored to their territories.
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Amramp expanded its accessibility-ramp presence through customizable products, market-specific campaigns, education, testimonials, and local partnerships—supporting growth, wider penetration, and stronger trust in its solutions.
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Amramp’s rebrand program combined brand strategy, website redesign, SEO, content, email, and thought leadership to strengthen recognition, lead generation, organic traffic, and revenue.
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Independent & cross-industry
A portfolio of connected growth-system concepts that combine demand generation, fast response, automated follow-up, friction reduction, and referral-driven momentum for businesses seeking more reliable conversion.
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Paragon Communications aligned marketing and sales through shared goals, targeted content, lead scoring, training, and feedback, strengthening its pipeline, revenue performance, sales velocity, customer understanding, and team accountability.
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A targeted hiring process strengthened event planning and social media capabilities through refined role definitions, practical assessments, portfolio review, and attention to cultural fit.
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LeadHauler
LeadHauler unified AI-supported targeting, multi-channel acquisition, automated follow-up, and reputation workflows to help junk removal businesses generate more qualified demand and make scaling decisions from performance data.
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FasterGig
FasterGig paired curated job discovery with AI-assisted outreach, helping video editors focus on relevant opportunities, tailor applications, and replace scattered searching with a repeatable acquisition system.
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ReferralBug
ReferralBug turned completed service jobs into AI-informed neighbourhood expansion, connecting local targeting, referrals, content, automation, and analytics to create repeatable, geographically focused revenue systems.
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Paragon Communications
A story-led video campaign for Paragon Communications spotlighted customer experiences and analog phone-system flexibility across its website, social, email, and targeted media.
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Paragon Communications moved its analog office phone distribution business online through e-commerce, targeted promotion, and customer support, expanding its reach and strengthening the shopping experience.
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For Paragon Communications, an integrated, customer-informed marketing program combined research, digital channels, analytics, influencer outreach, and product innovation to revive revenue momentum and strengthen online engagement.
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CVS Pharmacy
CVS Pharmacy used educational videos, personal stories, demonstrations, and community highlights to make healthcare information approachable while building engagement, health literacy, product awareness, and trust.
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Hasbro Children’s Hospital
A pediatric healthcare marketing overhaul combining brand refresh, digital experience, educational content, and community outreach to build awareness, trust, and engagement among families.
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