Hasbro Children’s Hospital · Case study 16
Nurturing Hope and Healing – Marketing for Hasbro Children’s Hospital
Original case study: Nurturing Hope and Healing – Marketing for Hasbro Children’s Hospital
Brian Alves led a marketing overhaul for Hasbro Children’s Hospital, a pediatric healthcare facility seeking greater awareness of its specialized services. The work paired a brand refresh and new visual identity with a redesigned, easier-to-navigate website. It also used social engagement, educational articles, videos and webinars, patient stories, health fairs, workshops, and partnerships with schools and children’s organizations. Together, these efforts were designed to make the hospital a more visible and trusted resource for families while reinforcing its commitment to pediatric care.
The challenge
The hospital needed to increase awareness and attract patients to its specialized pediatric healthcare services while refining its marketing strategy.
What the work involved
- Refreshed the brand with a vibrant logo and visual identity aimed at children and parents.
- Redesigned the website around easier navigation, service information, and patient success stories.
- Created educational articles, videos, webinars, and patient stories to support pediatric-health information needs.
- Extended outreach through social content, pediatric health fairs, workshops, and local partnerships.
Documented outcomes
- Patient inquiries increased 40% within the first year of the marketing overhaul.
- Improved search ranking and social activity contributed to a 30% increase in online visibility.
- The hospital strengthened its reputation as a pediatric health-information resource.
- Positive feedback cited the user-friendly website and helpful educational content.
Source note
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