Amramp · Case study 24
Google Ad Campaign Success – Driving Accessibility, Empowering Franchisees
Original case study: Google Ad Campaign Success – Driving Accessibility, Empowering Franchisees
Amramp used a coordinated Google Ads program that balanced brand-level promotion with localized campaigns for individual franchise territories. The work focused on keyword research around accessibility solutions and wheelchair ramps, conversion-oriented ad copy and landing pages, and active performance monitoring. Franchisees received templates, ad-spend guidance, and ongoing support so their local activity could stay aligned with the broader marketing effort. According to the source, the program strengthened visibility, supported lead generation, and helped franchisees reach customers in their markets while optimization improved cost efficiency.
The challenge
Amramp sought stronger online visibility and lead generation while helping both corporate headquarters and franchisees expand their customer bases at once.
What the work involved
- Ran complementary corporate-level and territory-targeted local Google Ads campaigns.
- Researched high-converting keywords related to accessibility solutions and wheelchair ramps.
- Created ad copy and optimized landing pages to improve the user experience and conversion potential.
- Provided franchisees with templates, spend guidance, and ongoing support while using analytics to refine campaigns.
Documented outcomes
- Corporate campaigns increased online visibility, brand recognition, and reach.
- Google Ads created a consistent flow of high-quality leads for corporate and franchisee locations.
- Localized campaigns helped franchisees reach target audiences and expand their customer bases.
- Ongoing optimization reduced ad spend while maintaining or increasing ROI.
Source note
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