Independent & cross-industry · Case study 23
Strategic Hiring – Boosting Events and Social Media Impact
Original case study: Strategic Hiring – Boosting Events and Social Media Impact
Amramp/Gordon Industries sought two complementary hires: an Events Coordinator to improve event planning and a Social Media Personnel role to advance its online presence. The work paired clearer role requirements with broad candidate outreach and role-specific evaluation. Events candidates faced scenario-based interviews and a hypothetical event-planning exercise. Social media candidates submitted portfolios and completed a content task, while cultural alignment with creativity and teamwork was assessed. The resulting hires were credited with streamlining event work, introducing new concepts, and improving the company’s digital visibility and engagement.
The challenge
The team needed to identify an Events Coordinator and Social Media Personnel who could strengthen event execution and online presence while fitting a creative, collaborative culture.
What the work involved
- Refined the Events Coordinator brief around detail, creativity, and organization, then broadened recruitment across industry job boards, social platforms, and the company website.
- Used scenario-based interviews and a hypothetical event-planning assignment to evaluate event-management capability.
- Defined the social media role around content creation, strategy, and engagement, supported by portfolio reviews and a content-creation test.
- Assessed candidates’ alignment with a culture centered on creativity and teamwork.
Documented outcomes
- The Events Coordinator streamlined event-planning processes, improving efficiency and client satisfaction.
- The events hire introduced new concepts that increased competitiveness.
- The social media hire was credited with a 25% increase in website traffic and 40% growth in social media followers.
- Engaging content and strategic campaigns improved brand awareness and customer engagement.
Source note
Read the original case study.
This concise portfolio page summarizes the public source article. Follow the original for the full source context.